OKR Examples for the UI/UX Team
Sample objectives and key results for a UI/UX team, covering landing pages, client sign-off, and team growth, plus a free downloadable sample.
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Table of Contents
What Is an OKR for UI/UX Team?
A design made with real enthusiasm says exactly what it's meant to say, without needing a single word of explanation. UI and UX tend to get mentioned together whenever product design comes up, but they're genuinely different things. UX, or User Experience, is about how a product or service actually feels to use, the effect it has on the person using it. UI, or User Interface, is about how that product or service looks and feels while someone's simply viewing it.
OKRs are a target-driven method, so they give a design team a clear path toward whatever it's trying to achieve. If you want sharper designs and deliverables that attract new customers and keep existing ones happy, OKRs are a solid way to get there. Our UI/UX Team OKR template makes it easy to keep your design team on track and check in on how they're doing along the way.
UI/UX Team OKR Examples
Design is something that reaches everyone, whether they think of themselves as "design people" or not. A well-made design communicates exactly what it needs to without saying a word, and that's really the whole craft of it.
Goals for a design team spell out what has to get delivered and by when. When those goals connect across departments, they show real progress, sharper delivery, and fewer mistakes along the way. For a design team specifically, objectives tend to revolve around milestones, design quality, turnaround time, how much research goes into a piece, usability, and how engaged the client stays throughout.
Objective 1: Refresh the organization's landing page on a regular basis
- Test the current pages with outside users to understand how they're actually used
- Rebuild a full new version of the site within a month of starting the project
- User-test page samples with 15 different people
Objective 2: Support marketing with design templates that drive customer success
- Hand the marketing team 15 design templates and slide decks
- Put together dedicated support and contact documents
- Provide product documents and slide decks for customers
Objective 3: Design products around what the client actually needs
- Work through every design step to match 90% of the client's requirements
- Review the first draft with the client to confirm it matches what they wanted
- Revise the design wherever needed and work it through to completion
- Finalize the complete design with the client within 8 days at most
Objective 4: Raise the design team's overall performance
- Install or update design software to improve efficiency
- Run training sessions so the team can pick up new techniques
- List out every bottleneck that's likely to slow a design down
Objective 5: Organize and simplify the team's design resources
- Set a standard style guide covering every design area
- Update sales templates and documents to match the new style guide
- Update the website to match the style guide
Objective 6: Build the design team's reputation as a model to follow
- Get the whole team entering 10 design competitions a month
- Publish free design papers or illustrations from the organization
- Hold weekly meetings for the design team
Quick Tips
- Sample OKR examples for your UI/UX team, built to raise your customer success ratio.
- How to settle on goals that genuinely shape what your design team works on.
- How much time it typically takes to set and measure each goal for the design team.
- How to set Key Results that are measurable and actually move the needle, tied to the objectives you've set.
- How to frame an objective that isn't long-term, so your designs stay efficient.
- How to push your team toward the best possible designs for what customers need, within a set amount of time.
- How to keep goals short-term, so employees aren't stuck chasing the same target for too long.
- How to design OKRs that are well-defined, achievable, and measurable.