Digital Marketing Manager Job Description Template & Sample
A digital marketing manager runs the campaigns that keep a brand's online presence strong, researching what works, strategizing with other teams, and creating the content those campaigns need.
Download Digital Marketing Manager Job Description Word Format For Free
Table of Contents
Digital Marketing Manager Job Description Template
Use this outline to write a posting that speaks directly to candidates, states what the role actually needs, and reflects your own company's culture rather than a generic template.
About Us
[Company Name] is a fast-growing leader in [industry/sector], helping organizations [describe what you do]. With a team of [number] professionals, we combine technology, data, and genuine innovation to deliver solutions that support long-term growth. Our culture is built on continuous improvement, creativity, and measurable impact.
Job Title
Digital Marketing Manager
Employment Type
[Part-time/Full-time/Contract]
Location
[Mention location]
Job Summary
[Write a short 2 to 3 line summary describing the purpose of the role and the value it adds to the organization.]
Key Responsibilities
- [Responsibility 1]
- [Responsibility 2]
- [Responsibility 3]
Qualifications
[List degrees or certifications, e.g. a bachelor's or master's degree in a related field.]
Skills and Abilities
- [Skill 1, technical or soft skills]
- [Skill 2]
- [Skill 3]
Experience
[Mention years of experience in a specific industry.]
Working Hours
[State office hours and any available flexible scheduling options.]
Salary and Benefits
- [Salary and perks]
- [Training programs and growth opportunities]
Application Instructions
[Guide candidates clearly: "Apply by sending your CV to [email/ATS link] with the subject line: Application for [Job Title]."]
Pick and adjust the sections above to fit whatever the role and your company actually need, not every line will apply to every posting.
Digital Marketing Manager Job Description Sample
About Us
LumiTech Solutions is a fast-growing name in lighting, controls, and sensor solutions, helping organizations modernize their energy management, efficiency, and smart building operations. Our team of 250-plus people combines technology, data, and genuine innovation to build solutions that support long-term growth. We value people who are curious, performance-driven, and genuinely interested in shaping the future of connected lighting and smart infrastructure.
Job Title
Digital Marketing Manager
Employment Type
Full-time
Location
Bengaluru, India
Job Summary
We are looking for a Digital Marketing Manager to lead our digital strategy, build brand visibility, and drive engagement across every online channel. The role plays a real part in strengthening demand generation and positioning LumiTech Solutions as an industry innovator.
Key Responsibilities
- Develop and run multi-channel digital marketing strategies across SEO, paid media, email, and social.
- Manage website content, analytics, and performance to grow traffic, engagement, and conversions.
- Develop, run, and improve lead-generation campaigns aligned with our product and sales goals.
- Work with internal teams to build digital assets, product messaging, and thought-leadership content.
- Track KPIs, prepare monthly performance reports, and recommend where to improve.
Qualifications
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
- Certifications in Google Ads, Analytics, HubSpot, or similar platforms are a plus.
Skills and Abilities
- Strong understanding of SEO, SEM, content strategy, and analytics.
- Strong communication and project management.
- Able to turn data into real insight and campaign improvements.
- Creative, with real attention to detail.
Experience
3 to 5 years in digital marketing, ideally in B2B technology, electrical solutions, or smart building industries.
Working Hours
Monday to Friday, 9:30 AM to 6:30 PM. Hybrid options are available depending on the project.
Salary and Benefits
- Competitive compensation with annual performance bonuses.
- Health insurance, wellness benefits, and paid time off.
- Access to digital marketing training, certification sponsorships, and a clear path to grow within the marketing team.
- The chance to lead major digital initiatives for a genuinely cutting-edge smart solutions brand.
Application Instructions
Send your CV to careers@lumitechsolutions.com with the subject line: Application for Digital Marketing Manager.
FAQs
What are 7 types of digital marketing?
The seven core types are search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing (SMM), content marketing, email marketing, affiliate marketing, and influencer marketing.
Is digital marketing a promising career?
Yes. Demand for it keeps growing across every industry, and the job comes with remote and hybrid options, competitive pay, and a genuinely wide range of roles to grow into.
What are the 5 S's of digital marketing?
The 5 S's help define clear marketing objectives: Sell, grow online sales; Serve, add real value for customers; Speak, improve how you communicate with customers; Save, cut marketing costs; and Sizzle, sharpen the brand experience and engagement.
What are the 7 C's of digital marketing?
The 7 C's are about building an effective digital customer experience: Customer (understand the audience), Content (deliver messaging that is actually relevant and valuable), Context (match content to user intent and stage), Community (build and engage an online audience), Convenience (make access and navigation easy), Consistency (keep brand messaging uniform across channels), and Conversion (guide users toward the action you want).