OKR Examples for Product Managers
Sample objectives and key results for product managers, covering product launches, onboarding, engagement, and team building, plus a free downloadable PDF.
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Table of Contents
What Is a OKR for Product Managers?
Product Management OKRs take some real effort to get right, since what a product manager actually does shifts depending on the situation they're working in. The role can lean into engineering, sales, or marketing depending on the company and the moment. A product manager designs and plans new products and finds new ways to use existing ones, essentially acting as a product engineer. They also work out an effective sales strategy and research how the product is actually used in the market, which puts them squarely in sales and marketing territory too.
Value-based key results are common before a product launches, but it's worth staying focused on the metrics that matter most to your work. This OKR for Product Manager template gives you a practical starting point for building your own.
Product Managers OKR Examples
Product managers guide a product's success and lead the cross-functional team that keeps improving it. The role sets the strategy, the work plan and the feature definition for a single product or a whole product line.
They need deep product knowledge to make strategic decisions. They study market conditions and what competitors are doing, then use that to shape a product vision that stands apart and meets what customers actually want.
Writing OKRs for product managers is not simple, because the work can lean toward engineering, sales or marketing. Set them to match the manager's career stage and how the role works in your company, and aim for goals that give the team energy and focus.
Objective 1: Launch the new product successfully
- Raise the sign-up to trial conversion rate to 10%
- Raise the trial to paid conversion rate to 12%
- Grow referral revenue to Rs 1 lakh
Objective 2: Improve the product release process
- Reduce bugs reported after release by 3%
- Lift the app store rating of the new version to 4.5
- Cut sign-up flow churn to 10%
Objective 3: Simplify user onboarding
- Cut drop-off in the sign-up flow to 13%
- Get 25% of new users activated
Objective 4: Increase user engagement
- Grow the average time spent in the app by 30%
- Reach 6 sessions per user per day
Objective 5: Improve customer satisfaction
- Raise the satisfaction score from 3.0 to 4.5 out of 5
- Bring support requests down to 10 users a month
Objective 6: Build a strong product team
- Raise the team's own satisfaction score to 3.8 out of 5
- Hold 12 knowledge-sharing sessions led by team members, 3 a week
- Hold one off-site team meeting to improve coordination
Quick Tips
- A template with real OKR examples for Product Managers, to help you build your own.
- A rough estimate of how much time the department typically needs to hit these objectives.
- Different types of objectives you can assign to your Product Manager and their team.
- The range of goals an employee can realistically reach within a given period.
- How to measure the key results and objectives you set for your product managers.