Sourcing

Sourcing in HR is the proactive, strategic process of identifying, attracting, and engaging potential candidates for job openings within an organization. It involves searching for qualified candidates through channels like online job boards, social media, professional networks, and recruitment events.

The goal of sourcing is to build a pool of qualified candidates ahead of time, so there is a talent pipeline ready for current and future hiring needs rather than starting from scratch every time a role opens up.